I'm Lizzy and that's my story.
I’m a 28-year-old, creative director in the making, born and raised in one of the most vibrant cities in Europe – Berlin.
My background in fashion was influenced by my mom, who was sewing and tailoring for a local designer. With only 19, I started my own industry career at Zalando. As an Assistant Buyer I found myself being part of a young and inspiring international team, visiting plenty of fairs and working with brands like Nike, Adidas and Topshop. But my favorite part was to be engaged in the creative process with smaller brands like Scandinavian Royal Republic.
As I wanted to create my own vision for aesthetics and design, I quit my job and enrolled at the university for a bachelor’s degree in business and marketing. Beside my studies I started to work at an PR agency where I learned a lot about public relations and social media management.
A little later I crossed path with the co-creagency created by goalgirls, an interdisciplinary creative agency. Finally, I was able to fully engage in the creative process working as a project lead, creative director or designer on different campaigns.
Here I am now, happy to be able to spend my time creating campaigns I’m passionate about.
Skills
My most valuably skill is that I can put myself in somebody else's shoes, so when I think about ideas and concepts, I also think about the message behind it and how it could reach others. Visuals and Campaigns can make a difference in how people think, feel and consume.
Tools
My happy place is the adobe creative cloud. It started with my interest in Photography and I taught myself the basics of Lightroom and Photoshop. After that I got deeper into the whole creative cloud from Illustrator to Premiere Pro. I'm a creative thinker but I'm also interest in modern technology and I'm always up to teach myself something new. One day I designed an Instagram Filter because I was curious how it works.